After 15 Failed Attempts, We Finally Understood Why
Like you, we tried everything. Patches that didn't touch the cravings. Gum that felt like a chore. Cold turkey attempts that lasted three days.
That's when it hit us: the problem wasn't just the nicotine. It was the ritual.
Every trigger — coffee, stress, boredom, driving — had a routine wired into it. Your hands needed something to hold. Your lungs needed that breath. Your brain needed the pause.
Nothing on the market gave you a way to replace the ritual without the nicotine. So we built it.
Auro exists because switching to something healthier shouldn't feel like losing a part of yourself. It should feel like finally getting free.